Product Marketing Engineer-Auto

Job Description:

The successful candidate will develop, drive, and manage Automotive business in the Chinese automotive market.

• Responsible for driving design ins, product promotion & technical support coordination.
• Understand and analyze system requirements, future trends within the region and report these to the product development teams.
• Implement the business unit strategy within the region.
• Work closely with other business units (e.g., Microcontrollers, Touchscreen Controllers, Networking Solutions, Car Access Solutions, Analog and Power Solutions) to support key customers in the region.
• Drive growth with existing products and assist with regional launches of new products.  
• Provide guidance and supports implementation for appropriate OEM engagement.
• Set and achieve revenue plans for the region and supports associated demand forecasting.
• Develop go to market plan for the region including both direct clients and channel strategy.  
• Develop and manage parts pricing strategy for the region.
• Create Key Account growth and development plan with sales organization. 
• Conduct a competitive analysis in the region.
• Develop training plans for sales organization including distribution network.

Requirements/Qualifications:

• BSEE and 5+ years marketing and application or sales background in semiconductor industry.
• Experience in automotive industry preferred.
• Experience in MCU and/or HMI systems are advantageous.
• Strong people skills and experience in customer-facing position.
• Able to demonstrate teamwork in a cross-functional, global team environment.
• Ability to establish constructive working relationships with customers, field sales teams and business units.
• Experience in working with and in complex organizations.
• Ability to balance top level market insights with bottom-up analysis to reach conclusions about market direction and implement product promotion strategies.
• Capable technical abilities.
• Excellent critical thinking skills.
• Strong influencing skills.
• Strong business acumen.
• Driven and dynamic when leading cross-functional teams.
• Self-motivated.
• Fluent in spoken and written English business conversation.
• Travel Time: 25%